The Personal Branding Blueprint

Personal branding has never been more important than it is today. With the advent and increasing popularization of social digital media, there are, to put it mildly, so many brands out there. It has never been easier to create a  platform and gain a successful following, but there has never been more competition. As a result of […]

Personal branding has never been more important than it is today. With the advent and increasing popularization of social digital media, there are, to put it mildly, so many brands out there. It has never been easier to create a  platform and gain a successful following, but there has never been more competition. As a result of all this, branding has never been more essential.

Personal branding is for everyone, regardless of the business type or industry. When you think about some of the biggest and most successful brands today, you also think about the people behind them. And, naturally,  the feelings and impressions that you obtain about those entrepreneurs influence your perception of their work. No one is immune or exempt from the effects of branding, which is why you need to be ahead of the game, in control of your branding and how the world perceives it.

Introduction

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Introduction
2mins

The “what and why” of personal branding

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The “what and why” of personal branding
3mins

The first steps to creating your personal branding strategy

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The first steps to creating your personal branding strategy
1min
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What is your purpose?
2mins
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Who is your audience?
2mins
4
What do you have to offer?
2mins

The three keys to the success of a credible personal brand: audience

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The three keys to the success of a credible personal brand:
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Audience
2mins
3
Authenticity
2mins
4
Consistency
2mins

Which social media will best benefit your personal branding?

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Which social media will best benefit your personal branding?
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A website
1min
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Facebook
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Twitter
1min
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Instagram
1min
6
Pinterest
1min
7
WordPress or other blogging platform
1min
8
LinkedIn
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YouTube
1min
10
Podcasts
1min

Strategies to grow your personal brand and authority

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Strategies to grow your personal brand and authority
1min
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Creating content
2mins
3
Mailing list
1min
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Free content
1min
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Smaller professional details are key
1min
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Creating proper connections within your industry
1min
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Some other tips for improving search results include
1min

The importance of analytics

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The importance of analytics
2mins
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Engagement
2mins
3
Keyword planning and Search Engine Optimization
2mins
4
Public Image
2mins

Ways to live your personal branding and increase visibility

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Ways to live your personal branding and increase visibility
1min
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Build a network
2mins
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Build an accessible community
2mins
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Business cards
1min
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Dressing well
1min
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Share your story
2mins

Successful branding examples and how you can harness them

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Successful branding examples and how you can harness them
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As we have seen throughout this book, there are many different ways that personal branding can be achieved. Yet they all start with the same foundation. Some brands are more successful than others. Strong personal brands can be advantageous increasing exposure for any companies or ventures an individual decides to undertake. It is a great foundation for any future products or services. Think about how many people with strong personal brands have written self help books with their top tips for being successful—with their audiences fawning over the content and swearing by the tips to try and change their lives. Emulating the success of others can be a great way to bolster your personal branding; just make sure you are not copying it exactly. Think about your favorite people and the personal branding they have curated. What associations do you have with them? Chances are there are a few keywords that spring to mind when you think of them. Now think about why those brands have those associations and what words you want people to think of when they think of you; because, with an effective branding strategy, they will think of you—just safeguard that it is in the way that you want. These key traits are the cornerstone Some of the most successful brands are also controversial. They are not afraid to alienate a huge portion of the population in order to reach their desired audience. This has been essential to their relevance and achievements. While, at times, these examples are controversial and do not appeal to everyone, by seeing the success of others it can be easy to recognize areas of your own.
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Steve Jobs
1min
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The Kardashian Family
1min
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Hugh Hefner
1min
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Now, think about your favorite brands…
1min

Conclusion

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Conclusion
2mins

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