Podcast Marketing

Podcasts are a wonderful way to connect with your target audience and build a memorable brand. They are informative, entertaining and enlightening. With a podcast, you can connect with a brand-new audience: people who may otherwise never find your content because they prefer audio format. Podcasts stimulate conversations between you and your followers. Better yet, […]

Podcasts are a wonderful way to connect with your target audience and build a memorable brand. They are informative, entertaining and enlightening.

With a podcast, you can connect with a brand-new audience:
people who may otherwise never find your content because they prefer audio format.

Podcasts stimulate conversations between you and your followers. Better yet, listeners will likely to become lifelong customers and promoters of your brand because they get to know you on a deeper level.

Studies show that 90% of plays and downloads come from existing podcast subscribers – people who already listen to different channels. And because they are already engaged in the community and familiar with podcasts, it’ll be easy to drive traffic to not only your platform but to different segments of your business.

In other words, a podcast will serve as a powerful springboard for your business. And the popularity and overall demand are continuing to grow every single day.

Are you ready to create a profitable podcast that will strengthen your brand and maximize exposure quickly and easily?

Let’s begin!

1
Introduction
2mins

1
Creating Your Podcast
3mins

How to Build Your Audience

1
How to Build Your Audience
1min
2
Optimize for SEO (Search Engine Optimization)
1min
3
Focus on High-Quality Content
1min
4
Encourage your viewers to participate
1min
5
Aim for your audience to become subscribers
1min
6
Create a Dedicated Landing Page
2min
7
Coordinate Your Marketing Strategies
1min

1
Create a Landing Page
3mins

1
Podcast Marketing Strategies
2mins
2
Build Your Backlist
2mins
3
Take Advantage of Aggregators
1min
4
Ask Listeners to Subscribe
1min
5
Use Strategic Timing
1min
6
Leverage Older Content
1min
7
Word of Mouth
1min
8
Look for Networking Opportunities
1min
9
Be a Podcast Guest
1min
10
Contribute Value Outside of the Podcast Community
1min
11
Convert Your Podcast into a YouTube Video
1min
12
Customize Social Media Posts
1min
13
Seize the Power of Giveaways
1min

1
Conclusion
2mins
2
Resources

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