Instagram Guides For Beginners

“How To Use and Create Instagram Guides To Build Your Audience and Promote Your Business”. As with the social media market as a whole, there has been a shift from Instagram being a social platform, to it being a media platform that places emphasis on unique content creation, as well as business and marketing. This […]

“How To Use and Create Instagram Guides To Build Your Audience and Promote Your Business”.

As with the social media market as a whole, there has been a shift from Instagram being a social platform, to it being a media platform that places emphasis on unique content creation, as well as business and marketing. This is evidenced by its recent layout change which prioritizes shopping features–at an inconvenience to many personal users but is incredibly useful for businesses trying to sell products via Instagram. While it can seem negative to discuss the poor reaction by some users to this change in the platform, it is still important to be able to gauge market reaction to certain features. For example, some demographics will require a  different level, intensity, or subtleness of marketing to overcome their initial disdain for business features.

This course is divided into three overall sections: firstly, explaining  Instagram Guides, secondly, how Guides can be used, and thirdly promoting the Guides.

Introduction

1
Introduction
2mins

What Exactly Are Instagram Guides?

1
What Exactly Are Instagram Guides?
2mins

Is Instagram Guides For You: How To Choose The Right Kind of Post?

1
Is Instagram Guides For You: How To Choose The Right Kind of Post?
1min
2
Feed posts
1min
3
Instagram stories
1min
4
Reels
1min
5
IGTV videos
1min
6
“Swipe Up” External links
1min
7
Facebook Integration
1min
8
Returning to Guides
1min

The Pros and Cons of Instagram Guides

1
The Pros and Cons of Instagram Guides
1min
2
Exploring a brand-new feature
1min
3
Target demographic
1min
4
Present yourself as an authority
1min
5
No way to come across Guides organically
1min
6
Design limitations
1min
7
Less commitment
1min

How to Create an Instagram Guide Step-by Step

1
How to Create an Instagram Guide Step-by Step
1min
2
Creating the Guide
2mins
3
Choosing the content
1min
4
Formatting the Guide
1min
5
Content
1min
6
Reformatting
1min
7
Posting
1min

Creating Different Types of Instagram Guides: Information and Inspiration

1
Creating Different Types of Instagram Guides: Information and Inspiration
1min
2
Recommend places
1min
3
Recommend products
1min
4
Recommend posts
1min
5
Ideas
2mins

How to Promote Your Instagram Guide

1
How to Promote Your Instagram Guide
1min
2
Easy share
1min
3
The mystery of the Instagram algorithm
2mins
4
Posting at peak times
1min
5
Sponsored posts
1min
6
The Explore Page
1min
7
Features
1min
8
Direct messages
1min

How to Build Your Following With Instagram Guides

1
How to Build Your Following With Instagram Guides
1min
2
Branding
1min
3
Business accounts
1min
4
Follower tracking
1min
5
Analytics
1min
6
The “success” of content
1min

Conclusion

1
Conclusion
1min
2
Resources
2mins

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