Facebook Marketing Unleashed

When you sign up for Facebook, there is a user license agreement that you must consent to. Unless you read the fine print, you wouldn’t become fully aware that once you sign in, every like, comment, share, as well as pages that you liked and even ads that you clicked, will be monitored by Facebook.

When you sign up for Facebook, there is a user license agreement that you must consent to. Unless you read the fine print, you wouldn’t become fully aware that once you sign in, every like, comment, share, as well as pages that you liked and even ads that you clicked, will be monitored by Facebook.

1
Introduction
2mins

Chapter 1

1
Facebook Marketing – Mistakes to Avoid
1min
2
Starting Off Paid Campaigns with a Bang
1min
3
Starting a Paid Campaign with an Immature Page
1min
4
Using Mass Content Posters with Discovery Tools
1min
5
Promoting Direct Affiliate Links or Direct Sales Page Links
1min
6
Pulling Random Content and Curating Them Based Solely on Keywords
1min
7
Rotating and Republishing the Same Content Over and Over Again
1min
8
Wholesale “Optimization” of Ads
2mins
9
Copy and Paste Competitor Ad Strategy
2mins
10
Quitting Paid Marketing Too Early
2mins
11
Failing Like a Huge Train Wreck
2mins

Chapter 2

1
Most Effective Ways to Market on Facebook
1min
2
Starting Off Paid Campaigns with a Bang
1min
3
Starting a Paid Campaign with an Immature Page
1min
4
Using Mass Content Posters with Discovery Tools
1min
5
Promoting Direct Affiliate Links or Direct Sales Page Links
1min
6
Pulling Random Content and Curating Them Based Solely on Keywords
1min
7
Rotating and Republishing the Same Content Over and Over Again
1min
8
Wholesale “Optimization” of Ads
2mins
9
Copy and Paste Competitor Ad Strategy
2mins
10
Quitting Paid Marketing Too Early
2mins
11
Failing Like a Huge Train Wreck
2mins

Chapter 3

1
What is Facebook Page Marketing?
2mins
2
Steps 1- 10
6mins

Chapter 4

1
What is Facebook Group Marketing?
2mins
2
The Problem with Facebook Groups
2mins
3
Here’s how you promote using your own FB group
3mins

Chapter 5

1
Influencer Page Outreach
3mins

Chapter 6

1
Paid Page Boost Campaign
2mins
2
Make sure you’re ready for a sponsored page ad buy
3mins

Chapter 7

1
Paid Traffic Campaigns
2mins
2
Post boosts
2mins
3
Existing audience post boosts
3mins
4
Existing audience plus their friends
3mins
5
Direct traffic to your target site
2mins
6
Best practices
4mins

Chapter 8

1
Paid Lead Generation Campaigns
2mins
2
You can optimize on many levels
4mins

Chapter 9

1
Facebook Pixel Retargeting Campaign
4mins
2
Install Facebook Pixel on your website
2mins
3
Run ads on Facebook for retargeting
2mins
4
Maximizing your results from Facebook Pixel Retargeting
2mins

Chapter 10

1
Reverse engineer your competitors and come up with a standard model
2mins
2
Come up with your own version and test with a low budget
1min
3
Create variations and test
3mins
4
Pick the winner and make further variations
1min
5
Keep testing until you find the ad that delivers the best return on investment
2mins
6
Scale up
2mins
7
Make sure you optimize on an elemental level
2mins
8
Vary on an element-by-element basis
3mins

1
Conclusion
2mins

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