Content Marketing 101

The most important thing to remember when you are using content marketing is to focus on providing value. You’re not creating a commercial. While commercials are a form of content, they’re one sided. Their purpose is solely to sell. When you use content as a marketing tool, your purpose is to educate, inform and engage […]

The most important thing to remember when you are using content marketing is to focus on providing value. You’re not creating a commercial. While commercials are a form of content, they’re one sided. Their purpose is solely to sell. When you use content as a marketing tool, your purpose is to educate, inform and engage people with the goal of turning them into customers.

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What is Content Marketing?
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Why Content Marketing?
4mins

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Types of Content Marketing
6mins

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Curating vs. Creating Content
5mins

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Use Content to Get Leads
4mins

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Content Marketing and Social Media
5mins

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Conclusion
3mins

1
Content marketing is the use of any type of media as a tool for garnering exposure and __________ for your company or organization?
2
When you’re using content for marketing purposes, you want to include some kind of call to action that encourages people to do something. You can be asking them to
3
How much more leads per month B2B companies with blogs generate on average than non-blogging firms?
4
The root of content marketing is __________?
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Content marketing gives you the ability to use your __________ and __________ to differentiate yourself from the competition.
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Posts can be?
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An eBook can be as short as 10 page or as long as how many pages.
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Curating content allows you to display your expertise because you are highlighting information that is the most valuable, accurate and ____________ to your customers.
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The keys to creating good content are ?
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Aweber, GetResponse and Constant Contact are popular _________ marketing tools.
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To promote free piece of content, you should create a _____________ form on your website to collect email address.
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Which of the following are steps of using content to organically generate leads? Select all that apply.
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Which one has a social media community with a strong business to business audience?
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Which of the following are social networking websites where you can promote your content? Select all that apply.
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Facebook has a paid service called _____________ that allows you to run ads on Facebook targeting a very specific demographic.
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Content marketing involves using the creation of content to implement a strategy for increasing sales and building an ______________
17
Select all that apply from the following statements about content marketing.
18
Content marketing can be used to get __________ leads for your sales funnel.

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