Brand Authority

To succeed online or in business generally for that matter, you need a brand. It's not enough to simply start spamming the web with content; you need to ensure that you have thought about who you want to be, how you are going to gradually raise awareness of your company, how you are going to introduce a gradually increasing number of potential customers to your products and services and how you are going to cement the loyalty of those who come across you.

Here in this course we will look at how you should go about doing this by creating a strong brand and then growing it to the point where you will be recognizable by your logo alone. We'll go through why you need a brand if you're running an online business, we'll look at the basics of what a brand is and we'll look at all the tools and techniques you'll need to create a brand that works for you in a highly effective manner.

Piptle Wealth Management · November 5, 2020

To succeed online or in business generally for that matter, you need a brand. It’s not enough to simply start spamming the web with content; you need to ensure that you have thought about who you want to be, how you are going to gradually raise awareness of your company, how you are going to introduce a gradually increasing number of potential customers to your products and services and how you are going to cement the loyalty of those who come across you.

Here in this course we will look at how you should go about doing this by creating a strong brand and then growing it to the point where you will be recognizable by your logo alone. We’ll go through why you need a brand if you’re running an online business, we’ll look at the basics of what a brand is and we’ll look at all the tools and techniques you’ll need to create a brand that works for you in a highly effective manner.

Course Content

Introduction
What is a Brand?
How to Come Up With a Mission Statement
Coming Up With a Company Or Website Name
Creating Your Logo
Using Your Logo and Being Everywhere
Building Trust
Marketing Your Brand
How To Manage Your Brand And Reputation
Conclusion and Recap

About Instructor

Piptle Wealth Management

The Piptlers Co-operative (Coop) has been established to create an engaged community that can champion education, upskilling initiatives and provide opportunities that support persons in improving their livelihood by providing pathways for creating extra sources of income within a sharing community. The Piptle Vision is a world where Piptlers (the Coop members) have upskilled and added multiple sources of income to their livelihoods. Some can be a result of upskilling through the Piptle Academy and others can be through embracing revenue streams earnt from Assets that have been piptleised. During 2020, as measures to tackle the COVID pandemic were implemented many people found that even though they had a university education or were trained as a pilot they suddenly found themselves with no income and no prospects of earning any income for many months, if not years. If they had have prepared themselves by upskilling or creating a new income stream, they would have been better positioned. This COOP is urgently needed because traditional education providers 1. Have generally not yet embraced the emerging trends of blockchain, decentralised finance, digitisation and fractionalization. 2. If they have embraced these new employment areas the courses are often expensive, not targeted towards employment and have entry requirements that don’t suit the majority of prospective students 3. Have no free courses to get people interested and often high-priced courses needing student loans to take them In addition to its educational and upskilling streams, the Piptlers Co-operative provides members the ability to contribute capital to be used to further build passive income streams that may be created from the development of new platforms, trading activities, creating new digital assets, funding of property related initiatives, from providing capital for loans and mortgages, and lending as managed by the Co-operative to support better and evolved financial wellbeing of its members.

126 Courses

+116 enrolled
Open Registration

Course Includes

  • 11 Lessons
  • 1 Quiz
  • Course Certificate