Branding Authority

To succeed online or in business generally for that matter, you need a brand. It’s not enough to simply start spamming the web with content; you need to ensure that you have thought about who you want to be, how you are going to gradually raise awareness of your company, how you are going to […]

To succeed online or in business generally for that matter, you need a brand. It’s not enough to simply start spamming the web with content; you need to ensure that you have thought about who you want to be, how you are going to gradually raise awareness of your company, how you are going to introduce a gradually increasing number of potential customers to your products and services and how you are going to cement the loyalty of those who come across you.

Here in this course we will look at how you should go about doing this by creating a strong brand and then growing it to the point where you will be recognizable by your logo alone. We’ll go through why you need a brand if you’re running an online business, we’ll look at the basics of what a brand is and we’ll look at all the tools and techniques you’ll need to create a brand that works for you in a highly effective manner.

Introduction

1
Introduction
2mins

What is a Brand?

1
What is a Brand?
2mins

How to Come Up With a Mission Statement

1
How to Come Up With a Mission Statement
3mins

Coming Up With a Company Or Website Name

1
Coming Up With a Company Or Website Name
3mins

Creating Your Logo

1
Creating Your Logo
3mins

Using Your Logo and Being Everywhere

1
Using Your Logo and Being Everywhere
3mins

Building Trust

1
Building Trust
3mins

Marketing Your Brand

1
Marketing Your Brand
3mins

How To Manage Your Brand And Reputation

1
How To Manage Your Brand And Reputation
3mins

Conclusion and Recap

1
Conclusion and Recap
3mins
2
Bonus Takeaway
2mins

1
This will be nigh impossible to accomplish your business if you haven’t first built a _______________ and layered it into your site and your content.
2
When people consider you a reliable/entertaining resource, the next time they’re looking for any content they will
3
Your brand is also encompassed by your _____________________, by your general quality and by the similarities between your products or services.
4
The idea of a brand is to represent yourself with
5
Many texts on building a brand will start by focusing on creating a logo and logo will be heavily informed by your __________________________ and your values.
6
What is a value proposition?
7
To choose a company name, look for words that are
8
What to keep in mind while choosing a name for a company?
9
A logo is essentially an ___________________ , often incorporating your company name which will act like a ‘calling card’ to remind them of who you are.
10
A good logo should
11
Your website will serve as a _________________ and shop window for your business.
12
To help your customers find you, you want to create as many in-roads as possible such as
13
If you aren’t ________________ of something you’ve created then you need to either stop selling it, or try adding to it to bring it up to standard.
14
One thing that can go a long way to making you seem more trustworthy is by taking an under promise and ___________________ approach.
15
PPC stands for ________________.
16
What are the biggest two platforms for PPC ?
17
You should respond to ____________________ reviews in a polite and effective manner.
18
Rebranding means
19
Create a __________________ to get ideas and try combining elements that speak to your products, niche and company name.
20
As part of your marketing plan consider using your own

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