Authority Marketing

Authority marketing is about positioning your business in a way that you become the logical choice when someone is making the decision who to turn to for help, advice, products, or services. Your goal is to become the go-to person in your niche, or at the very least, one of the first names that come to […]

Authority marketing is about positioning your business in a way that you become the logical choice when someone is making the decision who to turn to for help, advice, products, or services.

Your goal is to become the go-to person in your niche, or at the very least, one of the first names that come to mind when someone thinks about who to turn to for help with specific topics.

Introduction

1
Introduction
2mins

Know Your Audience

1
Know Your Audience
2mins
2
Thorough market research is the key to success when it comes to gaining the advantage of becoming an authority
1min
3
3 Basic Types of Empathy
2mins

Be Where Your Audience Is

1
Be Where Your Audience Is
1min

Identify Pain Points

1
Identify Pain Points
1min

Share-Worthy Content

1
Share-Worthy Content
2mins

Join ProfNet or HARO

1
Join ProfNet or HARO
2mins

Create an Authority Blog

1
Create an Authority Blog
2mins

Create Webinars & Training

1
Create Webinars & Training
2mins

Create an Online Course

1
Create an Online Course
2mins

Conclusion

1
Conclusion
2mins
2
Resources
1min

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